Insight: Mankind’s rigid, hierarchical society and institutions built upon on historical precedence are shifting to a more turbulent, a more fluid, and more volatile liquid form. The media is a constant source of information regarding out changing world. Although we have entered the age of highly developed information technology and the internet, grassroots supporters and populists still have limited access to information, and to the extent they are able to access information, they may yet still not be equipped to filter through its details and comprehend its contents. Coupled with these facts, the influence of online media has and is steadily growing stronger and it possesses the powers to influence and overturn people’s opinions faster than ever before.